Customer Data Platform Market By Type, Component, Delivery Mode, Enterprise Size, Application, Vertical and Forecast To 2025

Global Customer Data Platform (CDP) is a management system that is marketer based. Customer Data Platform (CDP) system generates a unified & persistent database of customers which is available to various other systems.

November 2018 | ICT Media


Global Customer Data Platform (CDP) is a management system that is marketer based. Customer Data Platform (CDP) system generates a unified & persistent database of customers which is available to various other systems.




Customer Data PlatformMarket Outlook



The customer data is collected from various sources, and then it is cleaned & combined for creating a single profile of the particular customer. Then this structured information of the customers is provided to other systems of marketing. Customer Data Platform (CDP) is a system that is providing real-time segmentation for the purpose of marketing at personalize level. The use of Customer Data Platform (CDP) is growing due to rising number of marketing firms across the globe that need customer data to marketing products at personalized level, rising investment in new startup firms, more technological development, etc. Therefore, the Customer Data Platform Market is anticipated to expand and has tremendous scope during the forecast period. The global Customer Data Platform Market anticipated to flourish in the future by growing at a significantly higher CAGR.



CUSTOMER DATA PLATFORMMARKETSEGMENTATION



The global Customer Data Platform Market is based on segment, by Type the market is segmented into Engagement, Analytics and Access, by Component the market is segmented into Services and Solutions, by Delivery Mode the market is segmented into On-Premises and Cloud, by Enterprise Size the market is segmented into Large Enterprises and Small & Medium-Sized Enterprises (SMEs), by Application the market is segmented into Security Management, Customer Data Platform Marketing Data Segmentation, Customer Engagement & Retention, Personalized Recommendation, Campaign Management, Predictive Analytics and Other Applications, and by Vertical the market is segmented into Healthcare & Life Sciences, BFSI, Automobile, Retail & e-Commerce, Energy & Utilities, Media & Entertainment, Travel & Hospitality, IT & Telecommunication and Other Verticals.



CUSTOMER DATA PLATFORM MARKET, BYTYPE




  • Engagement

  • Analytics

  • Access



CUSTOMER DATA PLATFORM MARKET, BY COMPONENT




  • Services

  • Solutions



CUSTOMER DATA PLATFORM MARKET, BY DELIVERY MODE




  • On-Premises

  • Cloud



Customer Data Platform Market, By Enterprise Size




  • Large Enterprises

  • Small & Medium-Sized Enterprises (SMEs)



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Customer Data Platform Market, By Application




  • Security Management

  • Customer Data Platform Marketing Data Segmentation

  • Customer Engagement & Retention

  • Personalized Recommendation

  • Campaign Management

  • Predictive Analytics

  • Other Applications



Customer Data Platform Market, By Vertical




  • Healthcare & Life Sciences

  • BFSI

  • Automobile

  • Retail & e-Commerce

  • Energy & Utilities

  • Media & Entertainment

  • Travel & Hospitality

  • IT & Telecommunication

  • Other Verticals



Customer Data PlatformMarket Regional Insights



On a global front, the Customer Data Platform Market covers North America (United States, Canada and Mexico), Europe (Germany, UK, France, Russia, Italy, Rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific), South America (Brazil, Argentina, Columbia, Rest of South America) and Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA). North American region is dominating the Customer Data Platform Market due to presence of number of key players in this region. Asia Pacific region will showcase highest growth rate in the forecasted time span.



Customer Data Platform Market, By Region




  • North America


    • U.S.

    • Canada

    • Mexico



  • Europe

    • Germany

    • UK

    • France

    • Russia

    • Italy

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • South Korea

    • India

    • Southeast Asia

    • Rest of Asia-Pacific



  • South America

    • Brazil

    • Argentina

    • Columbia

    • Rest of South America



  • Middle East and Africa

    • Saudi Arabia

    • UAE

    • Egypt

    • Nigeria

    • South Africa



  • Rest of MEA



Competitive Analysis



The leading players in the market are SessionM, Salesforce, Fospha, SAS Institute, Ensighten, Oracle, Reltio, SAP, Amperity, Nice, mParticle, Adobe, Lytics, Tealium, Ascent360 and BlueConic. The major players in the market are profiled in detail in view of qualities, for example, company portfolio, business strategies, financial overview, recent developments, and market share of the overall industry.




  • SessionM

  • Salesforce

  • Fospha

  • SAS Institute

  • Ensighten

  • Oracle

  • Reltio

  • SAP

  • Amperity

  • Nice

  • mParticle

  • Adobe

  • Lytics

  • Tealium

  • Ascent360

  • BlueConic



Some of the key questions answered by the report are:




  • What was the market size in 2014 and forecast from 2015 to 2025?

  • What will be the industry market growth from 2015 to 2025?

  • What are the major drivers, restraints, opportunities, challenges, and industry trends and their impact on the market forecast?

  • What are the major segments leading the market growth and why?

  • Which are the leading players in the market and what are the major strategies adopted by them to sustain the market competition?



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Customer Data Platform Market Classification



Customer Data Platform Market, By Type, Estimates and Forecast, 2014-2025 ($Million)




  • Engagement

  • Analytics

  • Access



Customer Data Platform Market, By Component, Estimates and Forecast, 2014-2025 ($Million)




  • Services

  • Solutions



Customer Data Platform Market, By Delivery Mode, Estimates and Forecast, 2014-2025 ($Million)




  • On-Premises

  • Cloud



Customer Data Platform Market, By Enterprise Size, Estimates and Forecast, 2014-2025 ($Million)




  • Large Enterprises

  • Small & Medium-Sized Enterprises (SMEs)



Customer Data Platform Market, By Application, Estimates and Forecast, 2014-2025 ($Million)




  • Security Management

  • Customer Data Platform Marketing Data Segmentation

  • Customer Engagement & Retention

  • Personalized Recommendation

  • Campaign Management

  • Predictive Analytics

  • Other Applications



Customer Data Platform Market, By Vertical, Estimates and Forecast, 2014-2025 ($Million)




  • Healthcare & Life Sciences

  • BFSI

  • Automobile

  • Retail & e-Commerce

  • Energy & Utilities

  • Media & Entertainment

  • Travel & Hospitality

  • IT & Telecommunication

  • Other Verticals



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