China Digital Gaming Market (2018-2023)

Date : Mar 2019

Formats :
Report Code : PMR233898027

Category : ICT Media
No Of Pages : 75-90
The China digital gaming market is fundamentally different from other digital gaming markets, particularly those of the western countries. Game censorship in China is extremely stringent, and regulatory bodies often ban the licenses of video games that are deemed inappropriate for the cultural development of young gamers. Despite such limitations, China has become one of the largest digital gaming markets in the world, and has grown exponentially in the past few years due to the popularity of mobile games and eSports in the country. According to Research on Global Markets, the China digital gaming market is expected to expand at a compound annual growth rate CAGR of 15.4% during 2018-2023, and reach a revenue of USD 83.79 Bn by 2023.
The China digital gaming market is classified into three segments—based on platforms PC games, console games, and mobile games , revenue models freemium, pay to play, and advertising , and game genres shooter, role-playing, arena-fighting, and others sports, adventure, strategy, etc. .
Platform Segment Insights
China is a mobile-first country and has the world’s largest mobile subscriber base. The average mobile user owns an affordable handset which allows them to play games on the go. With the increasing availability of reasonably priced yet high-performance smartphones, particularly from home-based brands like Xiaomi, Oppo, and Vivo, there is high growth potential for China’s mobile gaming market. The mobile gaming segment is anticipated to expand at a CAGR of 20.6% through the forecasted period 2018-2023 , and occupy a market share of approximately 74% by 2023. Surprisingly enough, post the lift of the 14-year ban on console games, China is expected to witness a significant boost in its console gaming segment, which is expected to grow at a double-digit CAGR during the 2018-2023 period. China-based Subor, which is credited with developing some of the country’s first video game consoles, has already announced the launch of the first high-spec video game console, The Subor Z+.
Revenue Model Segment Insights
Chinese gamers categorically demand free-to-play games and make limited in-app purchases. Therefore, the China digital gaming space is largely dominated by the freemium or free-to-play model. This segment is projected to expand at a CAGR of 15.5% during 2018-2023.
Game Genre Segment Insights
Although role playing games RPG held the largest market share of nearly 40% in the China digital gaming market, due to the availability of a large number of RPG games across PC and mobile platforms, the arena fighting segment is expected to witness a higher growth rate 33.7% during the forecasted period 2018-2023 . Arena games like Kings of Glory/Arena of Valor, League of Legends, etc. from the home company Tencent, have become immensely popular in the country in the last couple of years. Therefore, the current genre preference of gamers are expected to drive higher growth for the arena segment in the upcoming years.
Companies Covered
• Tencent
• Netease
• Kongzhong
• Shanda
• 37 Interactive
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Chapter 1. Executive summary

1.1. Market scope and segmentation
1.2. Key questions answered in this study
1.3. Executive summary

Chapter 2: Introduction
2.1. Market definitions
2.2. Different revenue models
2.2. Different game genres
2.3. Value chain of games

Chapter 3: China digital gaming market – overview
3.1. Market overview
- Historical 2015–2017 market size USD Bn
- Forecasted 2018–2023 market size USD Bn
- Key market observations
3.2. Market trends
3.3. Market drivers
3.4. Market challenges

Chapter 4: China digital gaming market segmentation – based on platforms
4.1. China market share and size USD Bn – 2018 – based on platforms PC games, console games, and mobile games
4.2. China PC games market
- Market size USD Bn 2015, 2018, 2023
- Drivers
- Challenges
4.3. China mobile games market
- Market size USD Bn 2015, 2018, 2023
- Drivers
- Challenges
4.4. China console games market
- Market size USD Bn 2015, 2018, 2023
- Drivers
- Challenges
Chapter 5: China digital gaming market segmentation – based on revenue models
5.1. China market share and size USD Bn - 2018 – based on revenue models freemium, pay to play, advertising
5.2. China freemium model market
- Market size USD Bn 2015, 2018, 2023
- Drivers
- Challenges
5.3. China pay to play model market
- Market size USD Bn 2015, 2018, 2023
- Drivers
- Challenges
5.4. China advertising model market
- Market size USD Bn 2015, 2018, 2023
- Drivers
- Challenges
Chapter 6: China digital gaming market segmentation – based on genres
6.1. China market share and size USD Bn – 2018 – based on genres role-playing games, shooter games, arena-fighting games, others sports, strategy, adventure
6.2. Role playing games genre market
- Market size USD Bn 2015, 2018, 2023
- Drivers
- Challenges
6.3. Shooter genre market
- Market size USD Bn 2015, 2018, 2023
- Drivers
- Challenges
6.4. Arena-fighting genre market
- Market size USD Bn 2015, 2018, 2023
- Drivers
- Challenges
Chapter 7: China digital gaming market - spend analysis
7.1. PC games - average spending and paid gamers
7.2. Console games - average spending and paid gamers
7.3. Mobile games - average spending and paid gamers
7.4. Spend analysis
Chapter 8: Competitive landscape
8.1. Tencent *
- Company snapshot
- Key numbers
- Major game titles
- Initiatives
- Growth strategy
- Major locations
8.2. Netease
8.3. Kongzhong
8.4. Shanda
8.5. 37 Interactive
* The coverage approach remains the same for all companies
Chapter 9: Market share of companies
9.1. China digital gaming market - share of companies
9.2. China PC gaming market - share of companies
9.3. China mobile gaming market - share of companies
Chapter 10: Conclusion
10.1. Future outlook
Appendix
• List of tables
• Research methodology
• Assumptions
• About Research on Global Markets
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Planet Market Reports added Latest and detailed market study report that focuses on “China Digital Gaming Market" Which offers essential information based on fresh ideas into China Digital Gaming Market industry along with unique market analysis which covers current top Manufactures in China Digital Gaming Market, growth, Consumption Demand, challenges, Historical data, subjects wise Survey of each chapters, Regional Insights, and Advancing industry trends, which will help our clients to aim China Digital Gaming Market. In addition, the report helps the customers to get a brief idea about Future demand and specifications of products which ensures the driving long-term income and productivity of global market.