Online Advertising Market in India (2018-2023)

Date : May 2019

Formats :
Report Code : PMR233915871

Category : Other
No Of Pages : 50-60

Online Advertising Market in India 2018-2023

Market insights:
The online advertising sector in India has been flourishing, lately, owing to the increase in the number of 4G connections and smartphones, time spent on mobile phones, and subsequent spends on digital advertising by companies operating in the automotive, food and beverages, and e-commerce industries. In India, the five types of content used in online advertising are – social media, search, display, video, and classifieds. As of 2017, majority of the online advertising activities were done through social media ~28% . The online advertising market in India is expected to expand at a compound annual growth rate CAGR of ~34.43% during the 2018-2023 period, to reach a value of INR 457.34 Bn by 2023. The proliferation of video content, transformation in payment mechanism, and voice-based interactions are expected to help in further growth of this market.

Industry-wise digital advertising segment insights:
Based on the amount spent by different market players operating in various industries in India, it is observed that all major sectors like e-commerce, telecom, consumer durables, media and entertainment, fast moving consumer goods FMCG , banking, financial services and insurance BFSI , automotive, and retail have had similar share of investments on online advertising. This implies that the level of acceptance of the benefits of online advertising has been high across miscellaneous business sectors in India.

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Key growth drivers of the market:
o Government initiatives like ‘Digital India’, has led to an increase in digital consumption across the country. Through online advertising, the e-players can promote their products on social media, and search engines, thereby converting virtual media into a marketplace.
o In India, consumers mostly prefer videos and music in the entertainment category. Consumption of digital video has increased from ~48% in 2016 to ~55% in 2017, which implies a positive impact on spending on video advertisements.

Key deterrents to the growth of the market:
o Issues of internet connectivity and low broadband penetration are still prevalent in India, mainly in rural areas. Also, the digital video businesses in India face problems due to the high input costs, thus hampering the growth of online advertising in the country.
o In India, digital content is mostly delivered in English, and does not appeal to a considerable section of the society, which seeks vernacular content. This acts as a deterrent to the growth of digital media as an advertising platform in comparison to TV or radio.

Companies covered:

o Adglobal360 India Private Limited
o DDB Mudra Private Limited
o Grey Worldwide India Private Limited
o Interactive Avenues Marketing Solutions Private Limited
o Komli Media India Private Limited
o Madison Communications Private limited
o McCann Erickson India Private Limited
o Ozone Media Solutions Private Limited
o Pinstorm Technologies Private Limited
o SVG Media Private Limited

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Chapter 1: Executive summary

Chapter 2: Socio-economic indicators

Chapter 3: Introduction
3.1. India online advertising market - definition
3.2. India advertising market - classification

Chapter 4: Online advertising market in India
4.1. Market overview
4.2. Market size and growth forecast - value-wise 2017-2023e
4.3. Porter’s five forces analysis

Chapter 5: Online advertising market in India segmentation
5.1. Type-wise segmentation percentage split 2017
o Social media
o Search
o Display
o Video
o Classified
5.2. Industry-wise digital advertising spends percentage split 2017
o E-commerce
o FMCG
o Telecom
o BFSI
o Consumer durables
o Automotive
o Others

5.3. Media-wise digital advertising spends across industry verticals 2017
o Display
o Video
o Search
o Classified
o Social media
5.4. Transition to digital from traditional advertising methods – year-wise 2016, 2017 and 2020e

Chapter 6: Key growth drivers of the market

Chapter 7: Key deterrents to the growth of the market

Chapter 8: Competitive landscape
8.1. Adglobal360 India Private Limited
o Corporate information
o Business description
o Products and services
o Key people
o Financial snapshot total income, net profit/loss
o Key ratios
o Business segments, geographical segments

*Note: Similar information areas will be covered for the remaining competitors

8.2. DDB Mudra Private Limited
8.3. Grey Worldwide India Private Limited
8.4. Interactive Avenues Marketing Solutions Private Limited
8.5. Komli Media India Private Limited
8.6. Madison Communications Private limited
8.7. McCann Erickson India Private Limited
8.8. Ozone Media Solutions Private Limited
8.9. Pinstorm Technologies Private Limited
8.10. SVG Media Private Limited

Chapter 9: Recent developments

Appendix
1. Research methodology
2. About Research On Global Markets
  Purchase Options for Report

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Planet Market Reports added Latest and detailed market study report that focuses on “Online Advertising Market" Which offers essential information based on fresh ideas into Online Advertising Market industry along with unique market analysis which covers current top Manufactures in Online Advertising Market, growth, Consumption Demand, challenges, Historical data, subjects wise Survey of each chapters, Regional Insights, and Advancing industry trends, which will help our clients to aim Online Advertising Market. In addition, the report helps the customers to get a brief idea about Future demand and specifications of products which ensures the driving long-term income and productivity of global market.