Online Grocery Market in India (2018-2023)

Date : May 2019

Formats :
Report Code : PMR233915872

Category : Consumer Goods and Services
No Of Pages : 50-60

Online Grocery Market in India 2018-2023

The online grocery market in India, which is a segment of the e-services industry, operates with the help of grocers either in the form of a supermarket, e-commerce platform, or a brick-and-mortar grocery store that provides its customers with the facility of ordering grocery online. The service providers operate in any of the following four models: home delivery, click and collect, third party or personal shopping, and direct to consumer.

Market insights:
In India, the online grocery market is at a nascent stage. Currently, only ~0.15% ~ 2 Mn out of ~1.35 Bn Indians make purchases through online channels, mainly due to abundant presence of physical grocery stores across the country. However, the market is anticipated to expand at a high compound annual growth rate CAGR of ~68.66% during the 2018-2023 period, to reach a value of INR 1,034.13 Bn by 2023, from its 2018 value of INR 62.01 Bn. Such remarkable growth of the Indian online grocery market is accounted to growing customer acceptance, increasing internet and smartphone penetration, new market entries, and increasing focus of online marketplaces like Amazon and Flipkart in the grocery segment.

Key growth drivers of the market:

o Acceptance of online grocery platforms in India has increased in recent years, owing to the rising awareness about the convenience of the process, digital literacy, and internet penetration across the country. Also, investors have shown the tendency to spend large amounts on customer retention, because grocery is an essential commodity for households. Therefore, customer acceptance, and high investment on customer retention is expected to lead to further growth of the online grocery market in India.
o The central government of India has designed and developed smart cities with a state-of-the-art infrastructure for setting up different models of e-commerce and online transactions. Owing to these reasons, the online grocery retail market is witnessing a growth rate of ~25-30% in the Indian metropolitans, and other emerging smart cities.

Key deterrents to the growth of the market:
o Most of the customers in India often show a tendency of switching between different online grocers, with special inclination towards those who provide more discounts, charge less for delivery, and generate a higher value of coupon offers. As a result, the online grocery market players face difficulty in developing a loyal customer base in India, which in turn hampers their business.
o The Indian grocery market is dominated by ~12 Mn local physical grocery stores. Most of the Indian families still prefer purchasing grocery from the ‘kirana’ stores, because of lack of trust, thus hindering generation of revenue for online grocers.

Companies covered:

o Amazon India Pvt. Ltd.
o Godrej Nature’s Basket Ltd.
o Grofers India Pvt. Ltd.
o Paytm E-Commerce Pvt. Ltd. Paytm Mall
o Reliance Retail Ltd. RelianceSmart.in
o Supermarket Grocery Supplies Pvt. Ltd. BigBasket
o UrDoorstep eRetail Pvt. Ltd.
o ZN Retail Pvt. Ltd.

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Chapter 1: Executive summary

Chapter 2: Socio-economic indicators

Chapter 3: Introduction
3.1. Online grocery market - definition
3.2. Retail grocery market - classification
3.3. Online grocery market - logistics value chain
3.4. Online grocery market business models - overview
o Home delivery model
o Click and collect model
o Third party or personal shopping model
o Direct to customer model

Chapter 4: Online grocery market in Asia
4.1. Market overview
4.2. Major online grocery markets – based on market share 2017 and 2022e
o China
o Japan
o South Korea
o India
o Indonesia
o Taiwan
o Singapore
4.3. Major online grocery markets – based on sales 2022e
o China
o Japan
o South Korea
o India
o Indonesia
o Taiwan
o Singapore


Chapter 5: Online grocery market in India
5.1. Market overview
5.2. Market size and growth forecast – value-wise 2016-2023e
5.3. Fund raised by top five market players 2016
o BigBasket
o Groffers
o LocalBanya
o PepperTap
o ZopNow

Chapter 6: Online grocery market in India – customer behavior
6.1. Customer behavior conceptual framework - overview
6.2. Customer average spend per transaction 2017
o Pan India split
o Major cities split
6.3. Product categories purchased online 2017
o Purchased from the overall online market
o Purchased from major players
6.4. Customers’ purchase mode preference - app vs web 2017
o Pan India split
o Major cities split
6.5. Customers’ payment mode preference - cash on delivery vs prepaid 2017
o Pan India split
o Player-wise split

Chapter 7: Key growth drivers of the market

Chapter 8: Key deterrents to the growth of the market

Chapter 9: Key trends of the market

Chapter 10: Competitive landscape
10.1. Amazon India Pvt. Ltd.
o Corporate information
o Business description
o Products and services
o Key people
o Financial snapshot total income, net profit/loss
o Key ratios
o Business segments, geographical segments

*Note: Similar information areas will be covered for the remaining competitors

10.2. Godrej Nature’s Basket Ltd.
10.3. Grofers India Pvt. Ltd.
10.4. Paytm E-Commerce Pvt. Ltd. Paytm Mall
10.5. Reliance Retail Ltd. RelianceSmart.in
10.6. Supermarket Grocery Supplies Pvt. Ltd. BigBasket
10.7. UrDoorstep eRetail Pvt. Ltd.
10.8. ZN Retail Pvt. Ltd.

Chapter 11: Recent developments

Appendix
1. Research methodology
2. About Research On Global Markets
  Purchase Options for Report

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Planet Market Reports added Latest and detailed market study report that focuses on “Online Grocery Market" Which offers essential information based on fresh ideas into Online Grocery Market industry along with unique market analysis which covers current top Manufactures in Online Grocery Market, growth, Consumption Demand, challenges, Historical data, subjects wise Survey of each chapters, Regional Insights, and Advancing industry trends, which will help our clients to aim Online Grocery Market. In addition, the report helps the customers to get a brief idea about Future demand and specifications of products which ensures the driving long-term income and productivity of global market.